Freelance photography is definitely a random job, in fact that’s one of the things I like about it. One day outdoors shooting in a sunny location, the next a buzzing event, maybe a meeting with a new or potential client, perhaps a day listening to the radio and editing. And this shoot – photographing a brochure for luxury cleaning company, Act Clean – was simply ‘another day in the office’.
So we headed to a stunning flat in West London; the company provides specialist cleaning services for customers who wants a luxury service, hence the location. Since the shots were to go in a new brochure, the brief was to show the staff at work with their focus on the care and attention to detail that they specialise in with their five-star service.
The staff modelling for me were really lovely and had a lot of patience, cleaning the apartment, polishing glasses and shining surfaces with happy smiles on their faces as I snapped away at all angles.
It really helps to use real staff to ‘model’ for these types of shoots, for three reasons; firstly because they actually know what they’re doing and can guide us on what looks authentic. Secondly because they look real. Of course we want people in brochures to look attractive, smart and well put together, but if they all look like they’ve stepped off a cat-walk it doesn’t look natural and the customers won’t identify with them.
When shooting for a brochure, the key is to keep it looking as real as possible whilst actually staging the whole thing. I take pride in focusing on the details, making sure I show off the interior to great effect too. I want the photos to tell the story, so the viewer and potential customer get what’s on offer straight away. If the pictures are strong, colourful and attractive they will stand out from competitors.
It was a long day, but a satisfying shoot, with hundreds of shots in the bag for my client and their design team to choose from. I also learnt a few cool cleaning tricks. Since then the cushions on my sofa have never been so nicely plumped and my kitchen surfaces so bright. Thanks ladies.
The results, as you can see below in the stylish brochure, put together by Four Communications, is rather stylish. Who’d have thought cleaning could look this great?