I was asked to shoot the brand new Docklands Lodge London Hotel, before it opened its doors to the public last month. Residing on Poplar High Street, a stone’s throw from Blackwell, on the DLR Railway, this new hotel is really well placed for users of Excel London, those on business in the City, Canary Wharf and other London destinations.
The family run hotel, which was the vision of Hassan and his colleagues at Square Root Investments Ltd, is classed as a budget hotel and is really well priced for a London hotel. But although it caters to the budget traveller, Hassan and his team wanted to make sure that it was still very comfortable and beautiful – especially for guests on arrival.
By hiring an extremely creative designer, Abdullah Al Jassem of Levant Interiors Ltd, and working closely with Ian Hopwood of Synthesis Architecture, they have provided a stunning finish to the hotel, especially the reception desk, with an eye-catching design in the restaurant and communal areas as well so guests will feel like they’re staying in a luxury apartment as they enter the building.
The seating area in the restaurant was handmade by a local craftsman and all the fixed furniture was built on site by carpenters who live nearby. The idea is that visitors and guests will enjoy spending time in an area that has impeccable attention to detail.
The design of the restaurant and the reception, which was influenced to complement the space as an art gallery, includes paintings that were done by Abdullah Al Jassem – each of his paintings has been on solo exhibitions worldwide, including Dubai. There are four other artists that are in the pipeline who to fill other spaces to create a live art gallery as part of the experience for guests.
The vision for the team behind Docklands Lodge, is that this space would truly add value for guests and walk-ins, who can enjoy coffee with friends, afternoon tea with family and even a romantic meal from the fine dining menu.
The hotel has its very own chef and will be focusing this spring on its a great menu, which boasts a large breakfast selection, comprehensive lunch menu as well as the fine dining, (which I had the pleasure to sample on the shoot) and afternoon tea. Of course, this is England, so they’ll be a Sunday Roast too. You can find more details at The 2Four4 Lounge, where you can also make a booking.
No hotel is complete without it’s bedrooms and, although far simpler than the lounge area, all of the 35 rooms the rooms are stylish and bright, with a focus on comfort. The team chose furniture to complement each space, with ‘shabby chic’ pieces in some of the larger bedrooms and bespoke furniture from a local manufacturer for the smaller rooms. Several are Deluxe, with very stylish bathrooms and a couple of them even include a Spa bath!
Of course the economy rooms have shared bathrooms, but with the added luxury of rainfall shower-heads, which were sourced from the fabulous bathroom suppliers CP Hart. The only downside to this, as Hassan pointed out, laughing as he showed me around on our pre-shoot day, was that guests might not leave the showers very quickly! And will these possibly be the most spoilt budget travellers in London? Each guest is given a bathrobe, high quality towels and great toiletries to help them feel pampered before they head out into the big smoke. Nice!
The hotel also prides itself on its less noticeable, but equally important aspects – security (with secure passes for each door and a safe in each room), 24 hour CCTV and on site security throughout the night. Plus each room has a smart phone fitted, which guests can use to make international and local calls for free. They can also use it out and about during their stay for a local and GPS.
To find out more about the hotel, or make a booking, please visit their website: http://www.docklandslodgelondon.co.uk/
If you’ve got your own hotel that needs professional hotel photography, then simply get in touch with me directly and ask about my hotel package.
or Download the Hospitality Brochure here: http://susannahfields.co.uk/wp-content/uploads/2017/01/Susannah-Fields-Hospitality-Photography-Folio-2017.pdf