Worldpay were planning to launch a new all-in-one payment system and needed images to support the marketing of this new product. They required photos to use on an email marketing campaign and their website so the Marketing Manager approached me and explained that prior to this shoot, most of the photos they’d used before came from the American side of the business and they felt they didn’t represent their British customers.
Together we studied the Worldpay global library images and realised they often featured clearly American locations, such as diners and ‘mom & pop shops’ and were very ‘glossy’ and ‘corporate’, which didn’t fit the British market.
The images we planned to shoot, therefore, needed to have a more down to earth feel, represent modern British people (a mixture of ages, races and fashions) and look as natural as possible so potential buyers could identify with them.
For example this cookshop, in Muswell Hill Broadway:
Together with producer Ed Webster, we took on the task of sourcing locations from the high-street, hiring models and a make-up artist and organising props, budgets and schedules. I came across the stunning Stag Gentlemans Hair Salon in Mill Hill Broadway on recommendation from a friend and in the end used the owner/barber Josh (left) and barber Ryan as models in the shoot, which worked out really well.
We worked closely with Worldpay to put together a clear manageable brief that would meet enable Worldpay’s to launch ’My Business Hub’ successfully.
Ally’s Kitchen, in Archway, worked out really well for one of our shoots as it’s a spacious and contemporary bistro. The also do great peanut butter brownies – excellent fuel on shoot day!
We also hired the owners Ally and Patra (top photo below) to model for us and brought in two other models to act as one of our ‘customers’.
Some of the images haven’t been used yet and will go onto the Worldpay library and may be used in the future.