It’s always great to work alongside an independent marketing consultant as it makes shooting easier because you have someone creative, and independent from the company, so you can really brainstorm together and get fresh ideas. So when I had the pleasure earlier this month of shooting the new staff photos for The Casna Group, with Mair, who I’ve worked with several times before, we came up with some cracking ideas. Well at least we thought so anyway!
Casna, headed by Nick Appell, are specialist providers of quality cleaning services to the premium hospitality industry who needed some fresh images of their head office staff. After doing some regular head-shots, we did individual staff portraits with more of a creative twist. We only had the building to work in, but it’s amazing what becomes a great spot for a portrait, when you look hard enough.
The next challenge was to shoot everyone with an apple, a play on the company name Appell. You can see from some of the expressions that everyone had a different view on the concept, but this in itself added to the personality of the pictures. Everyone looks either bemused, cheeky, full of laughter, or in some cases, totally into it! Nick, the boss, gets the full juggling shot on the top left. But can he really keep all three apples in the air? Some things photographers keep to themselves…
Of course after all this shooting, the day wouldn’t have been complete without a bag to take home and the resultant apple pie…….scrummy!