Worldpay needed some fresh images to illustrate their website and demonstrate their new point of sale payment systems. Similar to our last shoot, they required images for use on their website and to continue to build their image library for the British market. The images we planned were to be taken in small local businesses, which represent some of the clients they currently work with and also attract the kind of businesses they plan to target in the future.
This time I handled all the location scouting, negotiations, model hiring and planning for the shoot – so I was photographer and producer in one. I loved doing this, although it was very hard work – and time consuming of course! I chose, once again, to use actors and real staff and friends of the businesses to ‘star’ in the shoots, which for me gives the photos an authentic feel.
First off, we shot at Future & Found, a lovely local home decor and gift shop in Tufnell Park, North London, which was a particularly great find as it’s so stylish and beautifully set out. It also has a great outdoor space, which gave us some extra shooting options.
Our second photoshoot was at a really lovely, contemporary fish and chip shop, Lure Fish Kitchen, in Dartmouth Park, which I was particularly drawn to because of its bright, funky interior. Placing red props around the restaurant, we were able to bring in the red brand colour of Worldpay, without it dominating the scene but keeping a consistent red across all the photos. We set up a series of typical dining scenarios, where payment would be taken on a Worldpay point of sale mobile machine.
Finally, through friends, I found the beautiful nail salon, London Grace, in West London, which also has a great coffee bar. This meant that the photos could be shot showing both the salon side of the business and a coffee shop. Using the staff to models, I was able to take a range of photos showing the salon in use and the coffee shop with ‘customers’ using the card payment system.
And you can see below how some of the photos have been incorporated into the Worldpay website: