Soccer Aid was originally initiated by Robbie Williams and Jonathan Wilkes and is a friendly-style football match between two teams, England and the Soccer Aid World Eleven (WXI), composed of celebrities and former professional players, representing their countries. Over the last 12 years, the £24 million raised through Soccer Aid ticket sales has helped Unicef be there for more children than any other humanitarian organisation.
Around the major celebrity event, Unicef also encourages fundraising activities from the general public and schools as the publicity from the celebrity match helps spread the charity’s great work. For this particular shoot, Unicef UK required images for their fundraising schools pack, which encourages children to take part in sports activities, such as this playground challenge.
By arranging to shoot a bank of images at this school, who kindly gave us permission to shoot and parental consent, Unicef UK will now have a set of images, which they’ve used this year – for example on the brochure below – and can also use for future activities.